Top 10 Surveillance Brand Achieves 3.5+ ROAS with Cost-Efficient Amazon DSP Video Strategy

Results

📌 60%+ of budget allocated to video, yet eCPM remained below $5

📌 Low-cost, high-click OLV strategy drove significant external traffic

📌 Total eCPC & eCPDPV stabilized around $0.10, optimizing overall acquisition costs

📌 Total ROAS consistently above 3.5, benefiting multiple ASINs within the brand’s catalog

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